Launch of “AYA”
Introducing a groundbreaking initiative in Sri Lanka, we proudly announce the launch of "Fems AYA," a revolutionary and affordable sanitary napkin specifically designed to cater to the needs of all Sri Lankan women. Fems AYA is a remarkable product that combines high quality with a pocket-friendly price, aiming to ensure accessibility and affordability to women across the country.
With meticulous attention to detail, Fems AYA has been meticulously crafted to meet the highest standards of performance and comfort. Each sanitary napkin is thoughtfully designed with advanced absorbent materials that provide optimal protection and leakage control, allowing women to confidently go about their daily activities without any worries or disruptions.
One of the key focuses of Fems AYA is to address the issue of affordability. Recognizing the financial constraints faced by many women, we have taken a proactive approach to make these high-quality sanitary napkins available at a significantly lower price point compared to other products in the market. This breakthrough initiative ensures that every woman in Sri Lanka, regardless of their economic background, has access to sanitary napkins that meet their hygiene needs without straining their budgets.
The launch of Fems AYA represents a significant milestone in promoting menstrual health and well-being among Sri Lankan women. By offering an affordable and top-quality sanitary napkin option, we aim to empower women to prioritize their menstrual health without compromising on their financial stability. This innovative product is a testament to our commitment to inclusivity, ensuring that every woman in Sri Lanka can experience comfort, confidence, and dignity during their menstrual cycles.
Through strategic partnerships and widespread distribution networks, Fems AYA will be made readily available across various channels, including retail stores, pharmacies, and online platforms. Additionally, comprehensive awareness campaigns will be conducted to educate women about the benefits of Fems AYA and the importance of maintaining proper menstrual hygiene practices.
The launch of Fems AYA marks a significant step forward in improving the lives of Sri Lankan women by providing them with an affordable and high-quality solution for their menstrual needs. We are confident that this innovative product will have a profound impact on the lives of countless women, enabling them to embrace their femininity with confidence, dignity, and financial ease.
Currently 271,000+ households continue to use sanitary napkins due to “Fems AYA”