“From You to Her”
In commemoration of Women's Day 2023, Fems joined hands with Keells in a collaborative project to make a significant impact on the lives of underprivileged girls and women. The project centered around donating sanitary napkins, a vital necessity for menstrual hygiene, to those in need.
To facilitate this initiative, Fems and Keells devised an innovative approach. For every pack of sanitary napkins purchased through Keells outlets, Fems allocated Rs. 50/- towards a pool of donations. The generosity of customers, combined with the commitment of the brand, led to a substantial pool of 2 million rupees.
With the pooled funds, Fems was able to donate sanitary napkins worth 2 million rupees to a total of 14,000 women and girls who were in need of these essential products. This significant contribution aimed to ensure that menstruating individuals from underprivileged backgrounds have access to the necessary sanitary supplies, thus promoting their health, well-being, and dignity.
By partnering with Keells, Fems demonstrated a shared commitment to uplifting the lives of women and girls, particularly in relation to their menstrual hygiene needs. This collaborative effort highlighted the power of collective action and the positive change that can be brought about when brands and communities come together for a common cause.
Through this impactful project, Fems and Keells exemplified their dedication to empowering women and promoting gender equality. By providing essential sanitary napkins to those in need, they acknowledged the importance of addressing period poverty and working towards a more inclusive society where every individual can manage their menstrual health with ease and confidence.
The project served as a powerful reminder of the significance of Women's Day and the ongoing commitment to support and uplift women and girls in Sri Lanka. Fems and Keells aim to inspire others to join the cause and continue making a tangible difference in the lives of underprivileged individuals, ensuring that no one is left behind in their pursuit of a healthy and dignified life.